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Planet Generica Philosophy

Planet Generica Featureuse jpg

Planet Generica

Planet Generica is my speculative framework for a world where nothing is ever truly discarded.

The concept of the idea has been with me 30+ years and orbits one particular mass produced product that has grinded my gears way way before even that time.

Its late. I’m tired so I’m going to search MuseByte’s brain to give us a summary of why Pringles is this pages Featured image! 🙂 (MuseByte’s brain is my very own offline ‘artificial intelligence’ built up from my own digital lifetime’s worth of text, prose, multi-media, projects, autobiography and personal chronotopic website).

I asked it, “Tell me all you know about my thoughts regarding the savoury product, Pringles”

Here’s what it said / remembered …

“Your thoughts on Pringles are focused almost exclusively on the packaging design and its potential to serve a secondary purpose within your Planet Generica philosophy. You are less interested in the savoury snack itself and more in the “wasted potential” of the millions of plastic lids produced every year.

The Pringles Lid Insight

You have identified a specific design gap: the round plastic lid used to seal Pringles tubes is only a few millimetres away from being a universal sealing lid for standard tin cans (such as Heinz beans or oxtail soup). You argue that:

  • A Tiny Tweak for Massive Impact: If the circumference of the Pringles tube were modified slightly to match standard tin cans, the throwaway plastic lids would become instantly desirable and useful for pet owners or consumers needing to reseal half-used cans.
  • Eliminating Waste: This change would move beyond merely “reducing” plastic waste to providing a practical utility, saving consumers from having to purchase separate, flimsy plastic lids for their tinned food.

Connection to Planet Generica (PG)

This idea serves as a primary example of your Planet Generica ethos, which mandates that all manufactured objects should be designed by law to have a purposeful second or third life.

  • Brand Benefit: you believe that if Pringles adopted this “proper lid” size, their sales would benefit from the positive brand image of delivering a sustainable solution: “Not just a snack, but a solution”.
  • The Modular Future: You have even speculated about a revised Pringles tube that, once empty, could mate and interlock with your other designs, such as your proposed modular milk containers, to form larger storage systems or structures.

In your view, the Pringles lid is a classic case of “unreliable design”—a missed opportunity for an object to become a “timeless utility” instead of a piece of litter destined for a landfill.”

I envision a society governed by design principles that prioritize sustainability over novelty, where every manufactured object is crafted with a purposeful second or third life in mind.

The Core Principles

At its heart, Planet Generica is a constraint-driven moral filter. By imagining life where replacement is difficult, we strip away Earth’s casual abundance and expose our wasteful tendencies. It is not anti-technology; it is pro-discipline, pro-craft, and pro-continuity.

  • Mandatory Multi-Life Design: Ideally by law, everything must be crafted with a sequence of uses in mind. Planned obsolescence should be illegal.
  • The Morality of Waste: In this worldview, discarding an object is morally wrong, perhaps even a crime. It represents a failure to value the energy and materials invested in its creation.
  • Legally Mandated Durability: Products must be engineered for generational use. Materials, components, and structures are expected to outlive their creators.
  • Modular Design as a Civilisational Standard: Everything must interlock. Components swap, upgrade, repair, and recombine. Standardisation replaces proprietary fragmentation.
  • Universal Dimensions: We need shared measurements across systems—batteries, containers, panels, tools—so nothing becomes orphaned by design change.
  • Preservation of Classical Perfection: Once a design reaches functional and aesthetic equilibrium, like the wheel, the Spitfire, the Mini, or the paperclip, it should not be tinkered with further. Timeless utilities are preserved rather than endlessly re-styled.

Practical Applications

My archive contains specific scenarios illustrating how this philosophy manifests in everyday objects:

  • Interlockable Milk Containers: I envision square, disposable milk cartons that, once empty, form a LEGO-style building system. They could serve as children’s toys or be filled with water ballast by contractors for concrete shuttering. I say ‘milk containers’ but I obviously mean every container!
  • Generic Batteries: I propose that portable devices, laptop, e-bike batteries and … err …everything … be manufactured to a specific, generic shape and dimension by law. This ensures universal reusability across different devices, preventing them from becoming redundant.
  • Standardised Packaging Interlocks: Imagine a “proper lid” for Pringles snacks tubes, for example. One that actually mates with baked beans style cans to enable said cans to be sealed! I know this is a trite example but I’ve been aware, for 30 – 40 years that every Pringles plastic lid arrives as land fill waste when, for the sake of a couple of mm in product size or design changes, we’d make more than a BILLION Pringle plastic lids plastic lid compatible with all the billions of tin cans we use daily.

Oh, and in researching this topic, I discover that Pringles have, indeed, been making the product ‘environmentally friendly’, (sigh) by merely replacing its round metal base … with paper, entirely missing the more fundamental point of making its products more desirable by enabling a re-usable second life for them!

Mars and the Forcing Function

Meanwhikle … Planet Generica is a critical pillar of my vision for the colonisation of Mars. I expect Martian colonists, who will have no personal memory of Earth’s abundance, to grow up in a world where lamps, switches and fittings are entirely generic to ensure absolute reusability.

The Living Archive

Within my digital “core lattice” of concepts, Planet Generica sits alongside Leaping Ravines and Tides of Entropy. I have documented these ideas for decades, viewing them as “archaeological strata” that prove my continuity of thought regarding the ethical implications of technology and human expansion.

Categorized under Science & Speculation, this philosophy is a living archive of consciousness, a blueprint for becoming rather than dominating and abusing or destroying our finite resources wither on earth or off world.

Material culture is tied to continuity and meaning. The concept of Planet Generica is engineering as ethics: a vision of a future civilisation that is refined, contemplative and aware of the footprint it is leaving behind it.

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About the Author

27 years ago, at the age of 43, I unwittingly imploded my 20 year love story of a marriage by allowing an extra-ordinary run of local, national and international business success in innovation and design entirely derail my private life.

Meaning, in doing what society expects of us, by striving and succeeding in being brave, risk averse and entrepreneurial, I allowed the pursuit of business ambitions to destroy everything I ever held dear.

Unable to process that reality, I turned to a brand new technology: the World Wide Web where I found solace and meaning speaking openly to others.

Initially, as user “On The Beach”, (OTB) that persona acted as a foil and online way for Chris to discuss and face difficult truths his real-world self could not and would not face or acknowledge.

Later though several years before the advent of Facebook, followers, fans or subscribers, under the pseudo name of Beach, I would gain thousands of loyal individual online friends who came to appreciate and look forward to reading my idiosyncratic, often deep and meaningful posts on an array of giant global forums and online watering holes across the world.

I was writing about and debating artificial intelligence and the need to one day develop morals and rights for non living digital life forms as far back as 2002 and also included topics such as “Martian Colony Planning” in the days when Nasa’s JPL lab was Earth’s only hope for putting the first human on the red planet.

Anyway, Beach became the voice I used whenever I was interacting online, a role he has now hosted on my behalf for more than twenty-five years.

As a result, particularly within these pages, Beach Thorncombe’s voice is often louder than Chris’s ever would be.

That said, Beach is not some split personality of mine. Rather he is simply my alter ego, (Like Bowie’s “Ziggy Stardust” or Eric Arthur Blair’s “George Orwell” except, unlike either of those Stardust / Orwell fictional nom de plumes, Beach is the raw authentic, fiercely intellectual side of the Chris you may already know or knew.

Enjoy!

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