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16 February 2026

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Planet Generica Philosophy

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About the Author

26 years ago, in my early 40s, I unwittingly imploded my 20 year love story of a marriage by allowing an extra-ordinary run of local, national and international business success in innovation and design entirely derail my private life.

Meaning, in doing what society expects of us, by striving and succeeding in being brave, risk averse and entrepreneurial, I allowed the pursuit of business ambitions to destroy everything I ever held dear.

Unable to process that reality, I turned to a brand new technology: the World Wide Web where I found solace and meaning speaking openly to others.

Initially, as user “On The Beach”, (OTB) that persona acted as a foil and online way for Chris to discuss and face difficult truths his real-world self could not and would not face or acknowledge.

Later though several years before the advent of Facebook, followers, fans or subscribers, under the pseudo name of Beach, I would gain thousands of loyal individual online friends who came to appreciate and look forward to reading my idiosyncratic, often deep and meaningful posts on an array of giant global forums and online watering holes across the world.

I was writing about and debating artificial intelligence and the need to one day develop morals and rights for non living digital life forms as far back as 2002 and also included topics such as “Martian Colony Planning” in the days when Nasa’s JPL lab was Earth’s only hope for putting the first human on the red planet.

Anyway, Beach became the voice I used whenever I was interacting online, a role he has now hosted on my behalf for more than twenty-five years.

As a result, particularly within these pages, Beach Thorncombe’s voice is often louder than Chris’s ever would be.

That said, Beach is not some split personality of mine. Rather he is simply my alter ego, (Like Bowie’s “Ziggy Stardust” or Eric Arthur Blair’s “George Orwell” except, unlike either of those Stardust / Orwell fictional nom de plumes, Beach is the raw authentic, fiercely intellectual side of the Chris you may already know or knew.

Enjoy!

PS. Sure. I have several grammar related issues to tidy up but, for this evening, its a wrap! 🙂